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Pricing That Pays Off

Make Money Without Losing Customers

Hey, you’ve made it to the pricing part! This is where you figure out how to charge enough to cash in but still keep folks coming back. We’re going to break it down into bite-sized pieces so you can set prices that work for your business and feel right for your buyers.

Pricing 101

No magic formula fits every market—costs change, and customers don’t all want the same thing. But a few handy tips can steer you toward prices that bring in the dough. We’ll show you:

• How to tally up what you’re spending.
• Why some items make more than others (and how to balance it).
• Tricks to pull in shoppers with your prices.

Step 1: Add Up Your Costs

You can’t guess here—knowing what you paid is the starting line. Do this:

• Total up the whole load, shipping included.
• Split that number by how many pieces you’ve got.
• That’s what each one costs you. Now you’ve got a base to build your prices on.

Step 2: Play Highs and Lows

Some appliances will rake it in, others won’t—and that’s no big deal. Mix it up like this:

• Cash Cows: Big-ticket stuff like fridges that pad your wallet.
• Crowd-Pleasers: Cheap washers or dryers that get people through the door, teeing up bigger buys.
• Heads-Up: Toss out a bargain to hook them, then point them at the good stuff.

Step 3: Beat the Sticker Shock

People hunt for deals. Knock 20–30% off what stores usually charge—especially for scratched-up or fixed-up units. They’ll think they’re winning, and you’re still banking plenty.

Step 4: Stretch the Whole Haul

A few duds won’t sink you if the rest shines. Set prices to pull 60–100% profit across the load. The trick? Don’t sweat the small losses—eye the big win.

Step 5: Match Your Crowd

Your town isn’t like the next one over. Peek at what nearby sellers do and who’s buying. Some NEU folks even charge near full price by playing the “local trust” card.

Quick Ideas:

• Scope out the competition’s tags.
• Talk up why local beats online—fast help, no waiting.
• Throw a sale now and then to grab newbies.

Why This Counts

Pricing isn’t just math—it’s how you keep the lights on. Nail this, and you’ll:

• Reel in more shoppers.
• Clear out stock quick.
• Stack up cash.

Onward and Upward!

You’re getting the hang of pricing now. Next stop: “Cost of Acquisition”—it’s about buying smarter to save more.

Click below to roll on!

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