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What Makes a Deal Click

Turn Customer Thinking into Cash

Hey, you’re cruising now! This part’s all about figuring out what gets customers to say “yes” to your appliances. It’s less about the price tag and more about how good a deal feels to them. Get this down, and you’ll have them grabbing stuff off your shelves in no time.

What’s the Big Idea?

Customers don’t just see dollars—they feel value. A price looks awesome or awful depending on what it’s up against. Check this out:

• A $800 fridge seems like a steal if it’s usually $1,200.
• That same $800 fridge feels pricey next to a $700 one that’s just as good.
• Takeaway: They’re always comparing—your job is to make your stuff look like the obvious pick.

What You’ll Pick Up Here

Matt from NEU Appliance Wholesale spills it all in a quick video. He’ll walk you through:

• How “suggested retail” prices mess with heads (and why it’s not the full story).
• Why customers love a side-by-side showdown.
• Ways to nudge them with “this is a killer deal” vibes.
• Why keeping fresh stock matters more than you think.
• [Watch Matt’s Video]

How Some Sellers Play the Game

Lots of liquidators lean on fancy “retail value” numbers to hook you. Say they’ve got a $100,000 load—sounds huge, right? But dig in, and you might find:

• Pricey wall ovens or oddball gear that barely budges.
• Stuff that sits forever, hogging your space and cash.
• NEU’s Way: We hand you inventory that’s worth it and moves—not just a big number on paper.

Make It Work for You

Here’s how to turn heads and ring up sales:

• Show the Win: Flash how much they’re saving off retail—make it scream “deal!”
• Talk Up the Goodies: Point out cool stuff like energy savings or big capacity—things they’ll brag about.
• Light a Fire: Drop a “going fast” or “this week only” line to get them moving.
• Keep It Fresh: Swap out old stock so buyers don’t think you’re stuck in neutral.

Why Fresh Stock Rules

If the same fridge sits there month after month, folks start wondering what’s wrong—too expensive? Shady quality? Move it quick, and you keep the cash flowing and the buzz alive.

Quick Tricks:

• Price it to sell, not to sit.
• Toss a discount on the slowpokes.
• Bring in new finds to keep ‘em curious.

How NEU’s Got Your Back

We’re here to set you up right:

• No Guesswork Listings: Full scoop on models and details so you know what you’re getting.
• Handy Know-How: Videos like Matt’s to sharpen your moves.
• Inventory That Fits: Loads built for your buyers, not some random pile.

Ready for the Finish Line?

You’ve cracked what makes a deal tick. Next up is “Scheduling Your Success Call”—the last step where we chat one-on-one to map out your big wins.

Click below to wrap this up!

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